Welt der Wunder TV plans the world’s first blockchain solution for the international trade of media licenses. For this purpose, a separate crypto currency will be placed and issued as part of an internationally oriented token sale. BTC-ECHO was at the headquarters in Munich and spoke with the managing director and presenter of Welt der Wunder TV, Hendrik Hey.
Background and Bitcoin news for the Blockchain platform
When today’s media licenses are traded, complicated contracts, related to the quite different types of Bitcoin news, complicate and slow down the process. Content owners (e.g. producers, distributors or library owners) as well as content buyers (e.g. worldwide TV stations, VOD platforms, but also increasingly publishers with their online portals) waste an enormous amount of time and money on drafting contracts that make the official use of video licenses possible. Due to the worldwide distribution of the industry and thus the widely distributed supply and demand situation on the Bitcoin news market, there are hardly any norms or standards. Every contract is unnecessarily renegotiated again and again. Standards and automation through a blockchain would remove precisely this inefficiency from the process.
Welt der Wunder TV contributes its decades of experience in license trading and its international networks.
“World of Wonders has been at home in both worlds of this market for over 20 years,” says Hendrik Hey, founder of Welt der Wunder TV. “We are both a producer and a TV broadcasting group in Germany and Switzerland and therefore know the needs of both sides very well,” continues Hendrik Hey.
To achieve this, Welt der Wunder TV is working together with the multimedia company Swiss TXT – a 100% subsidiary of Swiss public television. The telecommunications company Swisscom – counterpart to Deutsche Telekom – is responsible for the technical implementation and blockchain implementation. Swisscom has already made a name for itself as a blockchain specialist and, together with its subsidiary Blockchain AG, will provide the necessary expertise for the token sale.
For these operational reasons, the platform will be based in Switzerland. Thus, the ICO will be implemented via Welt der Wunder TV / Schweiz.
No business without content
In order to have a content basis directly at the launch of the platform, Welt der Wunder TV will make all its content available. In an interview with BTC-ECHO, Managing Director Hendrik Hey explains what this means in concrete terms:
“We are putting a very large archive into it, namely our content, and this has a gross production value of around 200 million euros, because we said that the engine would not drive without fuel.
These are over 5000 hours of high-quality broadcast material as well as several 10,000 clips for use on online portals of leading publishers.
Hendrik Hey further explains that this lays an important foundation for opening up the global TV and media licensing market of around 500 billion US dollars. In addition to the economic incentives offered by the Blockchain platform – brokerage fees are significantly lower than they are at present – the platform is intended to strengthen the producers’ negotiating position.
“The much more important part for us is the producer, that is the creative person in the process, and of course our heart beats for him. Giving the [producer] better market access and more competition is certainly a great advantage for him”, stresses Hey.
The platform makes it easier and cheaper for producers to find buyers, so that even less well-connected and financially strong producers have a better chance of financing projects and selling them internationally.
The MILC token
The token of the platform will be called “MILC” (MIcro Licensing Coin) and will become a fixed “payment currency” in the worldwide media license trade. A limited volume of 40 million MILCs is planned. The presale phase begins on December 1, 2017 and is to end on January 15, 2018 at the latest. A Publicsale phase is to follow thereafter and is still communicated.
Starting from 15.11.2017 interested investors can already register themselves on a Whitelist.
The funds from the ICO will flow into the completion and international marketing of the distribution platform. Should additional funds be available, the platform also plans to actively promote new, valuable content. This can be achieved, among other things, through pre-financing and content support for selected P